Circuit City reported slow sales in Q3. According to the stock report by Barron’s:

• Domestic sales were down 3.6%, and 5.8% on a comp stores basis.
• In video, the company suffered a high-single-digit comp stores drop, as strength in flat-panel TVs was more than offset by weakness in projection and tube TVs. Camcorders and DVD hardware were down double digits.
• Notebook PCs were up double digits. Desktops declined double digits.
• GPS devices were up triple digits.
• Portable digital audio, home audio, mobile and digital satellite radio products were down double digits.
• Video gaming was up strong double-digits. Video software and music software were down double digits.
• Domestic extended warranty sales were $67.4 million, down from $103.3 million.

People are buying a whole lot more notebooks, which my friends on the retail side have noticed over the past year. Also it looks like Circuit City is having trouble selling those extended warranties. But didn’t they just start promoting Firedog as part of those warranties? Maybe their surge in marketing Firedog hasn’t really helped sales.

In fact, the CEO even thinks they have problems.

In its announcement, CC CEO Philip Schoonover said management is “very dissatisfied” with the results,” and said the company “underestimated the financial impact from the disruption of our transformation work, which contributed to lower close rates, reduced attachments of higher margin accessories and Firedog services and lower extended warranty net sales as compared with the prior year.” He says the company’s troubles are “self-induced and within our control to improve.”

What do you think about Firedog’s Warranty offerings? Have you used Firedog’s computer or home theater services? If you have, leave a comment about your experience.